Running a Newsletter – choosing an email vendor and finding subscribers

Posted under Advertising,Blog,Business Tips,Updates by admin on Wednesday 11 May 2011 at 1:08 pm

I started my TS newsletter just over a year ago so I thought I’d share some business tips on how to choose a email marketing vendor and ways to invite members to your newsletter.

Newsletter Vendors

There are many choices of vendors to run your newsletter. In deciding on one, you need to access your own strengths and weaknesses. For example, can you write and understand HTML? If not, you should make sure that your vendor provides easy to use formats.

Over at the SF Etsy team, members were discussing what they use and why. Some top suggestions were:

I personally use dadamail. Unlike the other email newsletter vendors, dadamail uses your own web space. I highly suggest it to tech savvy entrepreneurs as you need to be able to install it and set it up. You also need your own website.

Many web hosting companies provide a one click install for dadamail, which makes it much easier. I use hostmonster (and have used godaddy) and was able to install it with their simple scripts – simple enough to do.

The best thing about dadamail is that you can keep an archive of your old newsletters. You can see mine here. Although not as easy, you can also move your dadamail to another server or website.

Another great incentive with dadamail is that it is free. It is an open source mailing list manager and provides closed-loop opt-in subscription-based mailing list. After running my newsletter on dada mail for over a year, I decided to support the dadamail project and purchase the pro dada mail forever (Its not required but I love to support projects that have supported me.).

The more difficult thing to do is send out nice looking HTML coded newsletters. This requires a little more patience than is required for other newsletter vendors. For instance, I haven’t spent the time to customize my newsletter archive.

How to Collect Subscribers

To figure out who would actually subscribe to your newsletter, first think about your audience. If you are an independent artisan store owner, then I would suspect your audience to be one that enjoys crafty, unique items and articles relating to the process of making those items.

To that end, I suggest posting a newsletter subscription panel on your website (see here on the left side?).

Also, when sending out shipping confirmation emails to customers, don’t forget to invite them to subscribe to your newsletter.

Lastly, if you customer pays by paypal or google checkout, you can set up your account to ask your customer if she would like to subscribe to your newsletter. I will write a tutorial on this shortly.

Remember to NEVER add any email address without the permission of the email addressee and always provide an unsubscribe link for subscribers that decide they no longer would like to receive your newsletter.


Win a handmade prize made by animal lovers!

Posted under Advertising,Blog,CFA,Sales,Updates by admin on Friday 17 December 2010 at 9:34 am

These are beautiful prizes just waiting for a home! One lucky safari contestant will win. All you need to do is find three animals, which can be found in any of the listings here:

Craft Tutorials

I just found an animal wandering around waiting for safari contestants to find him. He doesn’t want to hide anymore so he’s poked his head out here.

hspace=0

now you just need to find two more animals! its easy and fun 🙂

More info here: http://crafting4animals.blogspot.com/2010/11/cfa-safari-contest_29.html


Get Your Sewing Pattern Advertised for Free!

Posted under Advertising,Blog,Updates by admin on Saturday 4 September 2010 at 2:08 pm

Each month, Tantalizing Stitches sends out a newsletter and would like to highlight your free or paid sewing patterns in it. Included will be a picture of the finished product and a link to where it may be obtained. If you are interested, please email el@tantalizingstitches.com with a link to the item.

Currently, preference will be given to patterns that incorporate hardware available at Tantalizing Stitches but please feel free to suggest any of your patterns. After all its free!


Get Your Items in the Movies

Posted under Advertising,Blog,Updates by admin on Thursday 3 June 2010 at 2:15 pm

Last week I received an email from Sarah Shaw, the Entreprenette, for a call from artists and crafters for some hip Bags, Shoes, and Wallets. The deadline has since past but she may send out calls for other items in the near future.

According to her description, a hot movie in production by the producers of the Hangover is looking for some free or almost free items to clothe their actors in the movie. It sounds like a cool opportunity to me. They are looking for:

“… urban Los Angeles, hipster style high school or college age kids, very real looking, current styles, original style, not main stream, more off beat. Vintage or upcycled looks are very interesting to them.”

So why not try to get in the movie and submit? http://instantlyfamousproducts.com/
I am not affiliated with this project at all (I just thought it was a cool opportunity) so please send all questions to Sarah (you will find a link to her FB in the link above.)


Always Carry Biz Cards

Posted under Advertising,Blog,Updates by admin on Tuesday 10 November 2009 at 3:20 pm

biz cards are important

There is nothing more annoying than to search through your wallet to find no business cards right in the middle of a great conversation about your hat or necklace that you are wearing. Just this week, I have experienced this three times!

I was at the post office and I had one business card to show the clerk to get my mail so when the customer in line right in front of me commented on my crocheted hat, I had nothhing to give to her – a lost connection!

Then, while waiting for my bf at the hospital, I began speaking with a patient there after she asked what I was doing. What a perfect opportunity to show my business card but!!!! eek….. I had no business card to give as I left them all in the car. What a shame.

Then today, I was at the Tax Collector’s office and the clerk saw my note to visit Modern Mouse (in Alameda, CA) and she asked if I was the owner (I am not but I know the owner). We began talking and she told me she was helping her friend fill out a form to consign his artwork there. So what a perfect person to hand my biz card and again a lost connection.

So, the moral of the story is carry a load of business cards where ever you go as you just never know when you will need them.

So what kind of biz cards should you have and where should you get them? Its all up to you. If you only need a couple and quality is not too important, I suggest purchasing the free cards provided on vistaprint.com . I say purchase because you’ll have to pay shipping and that in its self starts adding up. If you need a 1000 or more I highly suggest gotprint.com as they provide quality cards at a very good price. I purchased 1000 one sided business cards for a total of $25.03 (that includes tax and shipping). The quality was great as well – very thick and sturdy and the colors were brilliant.


isell.com

Posted under Advertising,Updates by admin on Sunday 11 October 2009 at 11:11 am

Have you placed a free ad on isell.comisell-logo? I just signed up and am hoping for some good results 🙂


My First Paid Advertisement

Posted under Advertising by admin on Wednesday 22 August 2007 at 3:10 pm

My First Paid Advertisement
I’ve placed my first paid advertisement. It’s on www.missmalaprop.com.


The Foundation Of Every State Wordpress Theme